- Press

PRESS- SNAPSHOT

Styleshaker.com began with the idea to support and promote Austin's independent designers and retailers. Although important to gain local support, Editor in Chief, Beth Lambert, was the most compelled to propel Austin talent beyond its "City Limits" with the goal to gain national credibility and fuel a
national buzz.

Within its first year Styleshaker.com has placed Austin's style and its influencers in the national spotlight. At times it feels as if Austin will never gain the respect among the bi-coastal forces, but Beth loves the challenge.

Whether, Beth is fielding requests from interested small business owners, responding to national fashion editors, joining national initiatives or signing contracts with AOL, she continues to do a great deal behind the scenes to reposition Austin Texas as the place with its own signature style.

LATEST NEWS
Holiday helpers: Girls' gifts (December 2007) News 8 By: Rachel Elsberry.Beth Lambert is in tune with what women want. She updates her website, Style Shaker.com, daily with her fabulous finds. She took me shopping and now my holiday wish list is much longer than it was a few days ago!

Holiday helpers: Guys' gifts (December 2007) News 8 By: Rachel Elsberry. Beth Lambert is the brains and the beauty behind a website she launched several years ago called Styleshaker.com. So I asked her to take me shopping for the perfect man present.

Rare Magazine (December 2007) Rare Perspective - For those of you who've visited, Styleshaker.com is national resource for style and lifestyle shopping advice based in Austin. Along with an inside source to all that is fabulous ...

° Austin Monthly (October 2007) Fashion Edition - If it weren't for the fairy gomother, Cinderella might have been at a loss when it came to choosing a dress for the ball. Unfortunately, though, not every woman has a magical guardian who can wave a magic wand and rescue her from fashion disaster. Luckily, there's Beth Lambert, founder of styleshaker.com, to offer some basic wardrobe tips to those of us who don't reside in fairytale land....

° Texas Monthly (September 2007) Special Fall Fashion Edition - Chic Blogs Whose Founders hail From the Lone Star State. Styleshaker.com provides up-to-the-minute fashion news, plus a recently launched online shop whose varied selection includes Dallin Chase, the Breed, Nave and other exclusive from Solid Gold - a great East Austin boutique.

° Austin Woman - (September 2007) Fashion is the 'Haute' Topic Austin Web Mistress and Fashionista Beth Lambert Doesn't Shy Away From a Challenge, or From Reinventing Herself. "People like to have a entree into a new marketplace like Austin,' says Lambert, and those "people" values her editorial opinion. "No one tells me what I should say... i don't have local advertisers telling me what I should do ... I'm a third party." ...

° Tribeza - Out of the Closet (September 2007) - It's Not a Secret Anymore - being fashionable is a learned skill and we know who the best teachers are. The Entrepreneur, Beth Lambert. Launched in early 2006, Style Shaker possesses the polish and professionalism of Lambert herself, who has a B.S. Biochemistry, of all things, and an M.B.A. ... read the complete article >

° Fox7 Morning Show - Fall Essentials (September 13, 2007) - Summer is just about over and it's time to start thinking about dressing for cooler temperatures. Style Shaker Beth Lambert shows us what will be fashionable this Fall season and go over some essentials for your closet. view online >
° Fox7 Morning Show Tax Free Weekend Tips and Teen Style (August 16, 2007) How to Make the Most of Your Tax free Weekend and Teen Style For the Fall A special thanks to Madewell for clothing, Violet Rouge for makeup and models (Morgan, Claire and Paulina). read more >

° Fox 7 Morning Show - Office Wear (June 21, 2007)- Styleshaker's Beth Lambert speaks on the Do's and Don'ts of Office Wear for the Summer. read more >

° Austin based Blog Burst extends an invite to styleshaker.com (March 27, 2007) - It's a great move. Styleshaker.com will now be on all the major media sites. This is a part of a continued effort to position styleshaker.com among the other social media BIG hitters. Advertisers will enjoy a propagation effect ... for sure.

° Daily Texan (March 6, 2007). by By Meagan ThomsenLocal blogger has a passion for fashion UT alumna receives national recognition for style Web site. Austin City Limits and South by Southwest have made Austin famous for its music scene. Whole Foods brought notoriety to Austin's organic, healthy vibe. Episodes of "Extreme Home Makeover" and "This Old House" gave Austin a green, environmentally friendly reputation.

Now, UT alumna Beth Lambert seeks to bring national attention to Austin again, this time for the city's sense of style, with her fashion blog, styleshaker.com.read more >

° Austin Monthly (February 2007) Style - Shaking Up Austin Style-Savvy Site Takes Austin Fashion to the Net. Styleshaker.com and its founder, Beth Lambert, are on the pulse of fashion in Austin. With a site that offers the "ins" and the "outs" of style trends, reports on where the sales are and what hip people are wearing. Lambert has recently caught the attention of AOL. offered her the opportunity to blog her way into the hearts of fashionistas across the country ...

° KEYE 42 Cover Story ( January 12, 2007) Styleshaker.com makes it to the small screen ... "call Austinite Beth Lambert a trend spotter. As the founder of styleshaker.com, she's made it her goal to shine the spotlight on Austin's trend makers. .." read more >

° AOL contracts styleshaker.com read more >

° Glam.com extends a warm welcome to styleshaker.com. read more>

° Styleshaker.com earns online affiliations with over 25 of your top etailers.

If you are interested by what you see or what you have heard please contact media@styleshaker.com .

Press
posted - beth / 11:02 PM / 08.20.07

Teen Style for The Fall

Here's Beth's Cliff Notes on Teen Style for the Fall:

Teen Style - It Pick #1 - The bright colored swing jacket . It will be key for the Fall. Make sure you pick a jacket no longer then two inches above the waistline of your pant and wear over a longer layer to add depth.

Teen Style - It Pick #2 - The flat heeled riding boot. It will bring comfort to those who hate heels. This fall you can wear the boot with just about anything. The mini shirt dress or straight legged jean provide spot-on choices.

Teen Style - It Pick #3 - The bomber jacket creates a great rocker look for those wanting to convey that edgier vibe. Match with another popular it trend, the ankle booty and you're set.

Teen Style - It Pick #4 - The baggy shirt dress will offer three options. You can create three very different looks by pairing the dress with tights, straight leg jeans or wearing it on its own (with a belted cardigan or over a turtleneck).

Teen Style - It Pick #5 - A lightweight gauzy scarf adds a bit of color and texture to outfits without the heavier unnecessary layering of a blazer.

Press
posted - beth / 9:08 PM / 08.20.07

View it - Fox 7 Segment

09/13/2007 -- Summer is just about over and it's time to start thinking about dressing for cooler temperatures. Style Shaker Beth Lambert shows us what will be fashionable this Fall season and go over some essentials for your closet.

view both segments online now >

Press
posted - beth / 10:32 PM / 08.13.07

Office Casual - Fox 7 Style Segment

Here's a recap of Styleshaker's It List for Your Office Casual Look which aired (June 21 2007) on Fox 7 in Austin Texas.

OUTFIT # 1

Theory Blouse Black $150.00, Nordstrom
Cocconio Pocket Skirt $88.00, Nordstrom
Black Elastic Belt with Silver $30.00, Peyton's Place
Babe Black Patent Peep Toe Pump $69.50, on Sale at Nordstrom
Kate Landry Satchel Cruise Collection Purse, $59.50 Dillards
Two Sisters Necklace $125.00, Solid Gold
Tiger Eye Ring $38.00, Solid Gold

OUTFIT #2
Halter Dress $360.00 Betsey Johnson
Day Coat $410.00 Betsey Johnson (runway piece)
Bo Bo Bags Yellow Satchel $99.99 TJ Maxx
Steve Madden Wedge Nordstrom
OUTFIT #3
Navy Blazer $67.49, on sale at JCrew
Striped tank $24.50 J Crew
Ruffle White Button Down $68.00, J Crew
Level 99 White Trouser Sailor Pant $110.00, Peytons Place
Paolo Sliver Specchio Wedge $56.90, on sale at Nordstrom
Straw Basket $34.99, on Sale Nine West

Outfit #4

Helmut Lang New York Black Denim Jean $205.00, Barneys Co-op
DVF printed pocket shirt $175.00, Barneys Co-op
Swing jacket $88.00, Banana Republic
BCBG Maxazaria $128.00, Dillards
Necklace $62.00, Peytons Place
Enzo Angiolini Eaalexcia $65.90, on sale Nordstrom

Do's

1. Wear Neutral Prints
2. Add a Belt
3. Wear items with pockets and add a swing jacket
4. Wear a trouser fit pant.
5. Switch out the black laptop bag for a straw tote
6. Wear crisp clean dark denim

Don'ts

1. Don't wear flips
2. Don't wear BROOM skirts
3. Don't wear head to toe black
4. Don't wear strapy black shoes
5. Don't wear a standard uniform or boring black laptop bag
6. Don't wear faded jeans
7. Don't wear crocks

(style credits: Make-up Artist Mandy Morrison from Rae Cosmetics, Models Brandy Smith and Katy Dunlap, content and wardrobe editing from Jenny Miller and Karla Boedeker. Beth Lambert was wearing a Bestsey Johnson - Runway Exclusive)

Press
posted - beth / 2:00 PM / 01.12.07

OH Stop Already...

Austin Woman's Web Site Devoted To Austin Fashion

Elizabeth Dannheim
Reporting

(CBS 42) AUSTIN We know Austin is known for it's music, but its fashion sense? A local fashion lover is working hard to put the Capitol City on the map by running a Web site devoted to Austin's fashion scene.

You could call Austinite Beth Lambert a trend spotter. As the founder of styleshaker.com, she's made it her goal to shine the spotlight on Austin's trend makers.

"Styleshaker is really an ambassador to local talent, specialty retailers, and really getting the shopper more educated on what to buy and how," Lambert said.

On styleshaker.com there are three sections. Shop Austin lists Austin retailers, broken down by who you're buying for. The Daily Dish section profiles local designers and the latest fashions.

"Daily Dish is kind of like a beauty find, an online find, what's going on with celebrities, trend trackers, what's going on in Austin, what you shouldn't be doing and wearing," Lambert said.

And the Style Shakedown section shows what celebrities are wearing and how to find them 'on the cheap.'

In addition to local designers listed on the web site, Austin's boutiques are also profiled, like Factory People on South Congress.

It's here that Lambert is snapping pictures of the latest fashions.

"They're going above and beyond to bring in, not only new clothing into Austin, but they're really ambassadors of going out and representing Austin to a more global audience," Lambert said.

Owner, Le Popov, has seen more traffic to her store, thanks to Lambert's Web site. The Factory People customer is one who spends a lot of time online.

"A Web site that is put together really well, that's really clean, that uses good fonts, has really good photography is going to have a really good following," Popov said. "She's basically helping bring more style into Austin."

Lambert just wants to see Austin's style elevated to a national level.

"I want to start to define Austin as another creative outlet for more than just musicians," she Lambert said.

Lambert's keen eye for style caught the attention of AOL. She's now a contributor for AOLstyleblog.com that along with styleshaker.com is helping put Austin style on the map.

(© MMVII, CBS Broadcasting Inc. All Rights Reserved.)

Daily Dish , Press
posted - beth / 1:28 PM / 01.12.07

Daily Texan - Local blogger...

Local blogger has a passion for fashion UT alumna receives national recognition for style Web site By Meagan Thomsen

Austin City Limits and South by Southwest have made Austin famous for its music scene. Whole Foods brought notoriety to Austin's organic, healthy vibe. Episodes of "Extreme Home Makeover" and "This Old House" gave Austin a green, environmentally friendly reputation.

Now, UT alumna Beth Lambert seeks to bring national attention to Austin again, this time for the city's sense of style, with her fashion blog, styleshaker.com.

"Austin is growing and changing, and it is interesting because of all the change," Lambert said of why Austin's fashion scene deserves such notice.

Lambert started the blog last year to support and promote Austin's independent designers and retailers. It quickly caught high-profile bicoastal attention: public relations firms in New York, boutiques in Los Angeles and America Online. Additionally, AOL contacted Lambert to write for their style blog. Austin is currently one of only six cities featured on the AOL style blog, and, for the past 2 and a half months, Lambert has been proving that the Austin fashion scene can stand shoulder to shoulder with New York, Los Angeles, Chicago, Miami and San Francisco.

Lambert sees the University as an important influence on the Austin fashion scene.

"The young college crowd appreciates individuality," she said. "When you go into college, you're forming an identity, taking everything in to from something else."

Style Shaker reports on the city's emerging fashion trends, provides links to local designers' and retailers' Web sites and serves as a useful tool for savvy shopaholics. The website is divided into three main sections. The first, Shop Austin, gives an overview of places to shop in the city.

The next section, Daily Dish, holds beauty finds and information on sales around town. Daily Dish also contains interviews with Austin's up-and-coming designers, an "it list" of must-haves for the week, online finds and celebrity gossip. If you're out and about and dressed to the nines, you may find yourself on the Daily Dish's street cam, where Lambert posts photos of stylish Austinites she meets on the street.

"My favorite part of the Web site is helping emerging designers build a name for themselves and make a profitable business," Lambert said. "The Web site gets a lot of attention from all over the nation. All of the sudden, these smaller designers have national attention."

The trend-conscious should love the third section, Style Shakedown, because it dissects celebrity outfits and provides readers will cheap alternatives for achieving the same look. Style Shakedown is the brainchild of "Frugal Fashionista" Sally Glover, contributing editor to Style Shaker. Glover also has her own blog, frugal-fashionista.blogspot.com, which focuses entirely on celebrity looks for less. Readers can e-mail celebrity photos to Glover, and she will search for an affordable version of the outfit and post the info online.

During her years at UT, Lambert worked several part-time jobs in retail but majored in biochemistry. She was selected for a panel for Women in the Sciences for the work she did to create a brand new molecule in her independent research program. She graduated in 1996 and went to work in the biotech industry, earning three patents and taking a small start-up company to public standing.

"My parents never considered fashion as a career," she said. "While I was at UT, I was doing Calculus II, because I was told fashion was just a hobby."

Now, Lambert knows better. Fashion has become much more than a hobby - it's the focus of her successful, entrepreneurial career.

"Currently, styleshaker.com is going through a face-lift to become a more robust shopping tool," Lambert said. "Hopefully in the future, it will represent not only Austin, but all of the South and all of Texas."

March 6 2007 Daily Texan Online Local blogger has a passion for fashion UT alumna receives national recognition for style Web site By Meagan Thomsen

Press
posted - beth / 11:40 AM / 01.12.07

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