Tina Schweiger of Erebelle

Erebelle, a lifestyle clothing line, has one year down and many more to go. We sat down with Tina Schweiger, the founder and lead designer of Erebelle for a quick chit chat.

She mentioned design is an egoless process. Working from a simple formula to create items that "are always knit, always soft and always a good fit."

"Fit is key. I use a technical pattern maker and fit model. The process and added help allows me to focus on the details. Should that sleeve be longer, is the stitching right, does that pant leg work are all important issues to troubleshoot and get right before the sample pieces make it to Dallas to be manufactured."

Tina earned a BFA from the University of Texas at Austin in Design and passed along her successful brand management company to take on her latest passion for fashion design. It's the effortless application of her visual background in graphic design and art into the world of apparel which translates. Her signature approach to design begins with the selection of pantone chips, point of interest taken from trend research magazines, internet, shopping outside of Austin, traveling and new seasonal inspirations.

"As the creative process continues, it's important to have discpline and learn to focus which comes with experience. Listening closely to customers and vendors makes apparel design an egoless process."

Most recently featured in Yoga Life, Oxygen, Brilliant, Jewell and WWD with additional coverage in the upcoming February issue of Shape, Erebelle continues to generate a buzz. As an outsider, to the "apparel market" methodology, Erebelle is in the perfect position to take advantage of the undeniable industry shift towards FAST FASHION (shorten sketch to floor timeline).

You can preview the collection on Erebelle.com and buy pieces within Austin, Texas at Bettysport and The Girl Next Door, or online at the Girl Next Door.

Erebelle, 200 East 6th Street, Suite 201, Austin, TX 78701, 512.542.9552 info@erebelle.com

designer insider
posted - beth / 9:39 PM / 12.10.06