Designer Insider - Via Christa Chains

Austin's Tyler Reed is the designer behind Via Christa Chains a collection of Distinctive NYC Art Chains.

His goal is to produce a definite and calculated effect on people. He views Via Christa Chains as a modern means of communicating emotion as a unique individualized distinctive experience. The ideology is reflected in each chain.

I'm a fan and love my one of a kind piece. It's unique but not overly complicated.


His current collection, the Covenant, incorporates everything from old doorknobs, mixed linked antique chains, bullet shells and large semiprecious stones. Each one of a kind piece is a definite focal point to any outfit.

Here's a quick recap and glimpse on what motivates Tyler Reed:

"I started Via Christa Chains with my first store in New York in November 2006. My background is that of an artist, I've always had a nack for putting things together and making something different and artistic from everyday objects. I have no formal training, but have been doing art, paintings, and making my own clothing since highschool. I get ideas from daily life, anything I see that I like I can usually emulate with my own spin. I learned how eclecticism in myself and the environment around me can be turned into a sort of art of contrast.

My main goal in the future is to get my name and my chains out there on people in the music and art scenes and use that as a springboard to classify myself not just with the chains but as my own unique genre of art. "

Where to buy:Luxe de Ville by Oskar Los Angeles CA, The Gossip NYC, Gomi Austin TX, The Libertarian Gallery 7th and Brazos Austin TX and soon on shop.styleshaker.com

Upcoming Events: The Stilts Fashion Show on Wednesday, May 16, 10:00pm at Club Deville will feature hair and make-up by Chanel Wilson, jewelry by Via Christa Chains, graff toys by Tyler Reed, clothing by Gomi Kitti and Barney's Coop, sounds by CP3Point.0. $3 at the door.

Via Christa Chains, info@viachristachains.com 512.965.5257.

designer insider
posted - beth / 9:05 AM / 05.01.07