PRESS- SNAPSHOT

Styleshaker.com began with the idea to support and promote Austin's independent designers and retailers. Although important to gain local support, Editor in Chief, Beth Lambert, was the most compelled to propel Austin talent beyond its "City Limits" with the goal to gain national credibility and fuel a
national buzz.

Within its first year Styleshaker.com has placed Austin's style and its influencers in the national spotlight. At times it feels as if Austin will never gain the respect among the bi-coastal forces, but Beth loves the challenge.

Whether, Beth is fielding requests from interested small business owners, responding to national fashion editors, joining national initiatives or signing contracts with AOL, she continues to do a great deal behind the scenes to reposition Austin Texas as the place with its own signature style.

LATEST NEWS
Holiday helpers: Girls' gifts (December 2007) News 8 By: Rachel Elsberry.Beth Lambert is in tune with what women want. She updates her website, Style Shaker.com, daily with her fabulous finds. She took me shopping and now my holiday wish list is much longer than it was a few days ago!

Holiday helpers: Guys' gifts (December 2007) News 8 By: Rachel Elsberry. Beth Lambert is the brains and the beauty behind a website she launched several years ago called Styleshaker.com. So I asked her to take me shopping for the perfect man present.

Rare Magazine (December 2007) Rare Perspective - For those of you who've visited, Styleshaker.com is national resource for style and lifestyle shopping advice based in Austin. Along with an inside source to all that is fabulous ...

° Austin Monthly (October 2007) Fashion Edition - If it weren't for the fairy gomother, Cinderella might have been at a loss when it came to choosing a dress for the ball. Unfortunately, though, not every woman has a magical guardian who can wave a magic wand and rescue her from fashion disaster. Luckily, there's Beth Lambert, founder of styleshaker.com, to offer some basic wardrobe tips to those of us who don't reside in fairytale land....

° Texas Monthly (September 2007) Special Fall Fashion Edition - Chic Blogs Whose Founders hail From the Lone Star State. Styleshaker.com provides up-to-the-minute fashion news, plus a recently launched online shop whose varied selection includes Dallin Chase, the Breed, Nave and other exclusive from Solid Gold - a great East Austin boutique.

° Austin Woman - (September 2007) Fashion is the 'Haute' Topic Austin Web Mistress and Fashionista Beth Lambert Doesn't Shy Away From a Challenge, or From Reinventing Herself. "People like to have a entree into a new marketplace like Austin,' says Lambert, and those "people" values her editorial opinion. "No one tells me what I should say... i don't have local advertisers telling me what I should do ... I'm a third party." ...

° Tribeza - Out of the Closet (September 2007) - It's Not a Secret Anymore - being fashionable is a learned skill and we know who the best teachers are. The Entrepreneur, Beth Lambert. Launched in early 2006, Style Shaker possesses the polish and professionalism of Lambert herself, who has a B.S. Biochemistry, of all things, and an M.B.A. ... read the complete article >

° Fox7 Morning Show - Fall Essentials (September 13, 2007) - Summer is just about over and it's time to start thinking about dressing for cooler temperatures. Style Shaker Beth Lambert shows us what will be fashionable this Fall season and go over some essentials for your closet. view online >
° Fox7 Morning Show Tax Free Weekend Tips and Teen Style (August 16, 2007) How to Make the Most of Your Tax free Weekend and Teen Style For the Fall A special thanks to Madewell for clothing, Violet Rouge for makeup and models (Morgan, Claire and Paulina). read more >

° Fox 7 Morning Show - Office Wear (June 21, 2007)- Styleshaker's Beth Lambert speaks on the Do's and Don'ts of Office Wear for the Summer. read more >

° Austin based Blog Burst extends an invite to styleshaker.com (March 27, 2007) - It's a great move. Styleshaker.com will now be on all the major media sites. This is a part of a continued effort to position styleshaker.com among the other social media BIG hitters. Advertisers will enjoy a propagation effect ... for sure.

° Daily Texan (March 6, 2007). by By Meagan ThomsenLocal blogger has a passion for fashion UT alumna receives national recognition for style Web site. Austin City Limits and South by Southwest have made Austin famous for its music scene. Whole Foods brought notoriety to Austin's organic, healthy vibe. Episodes of "Extreme Home Makeover" and "This Old House" gave Austin a green, environmentally friendly reputation.

Now, UT alumna Beth Lambert seeks to bring national attention to Austin again, this time for the city's sense of style, with her fashion blog, styleshaker.com.read more >

° Austin Monthly (February 2007) Style - Shaking Up Austin Style-Savvy Site Takes Austin Fashion to the Net. Styleshaker.com and its founder, Beth Lambert, are on the pulse of fashion in Austin. With a site that offers the "ins" and the "outs" of style trends, reports on where the sales are and what hip people are wearing. Lambert has recently caught the attention of AOL. offered her the opportunity to blog her way into the hearts of fashionistas across the country ...

° KEYE 42 Cover Story ( January 12, 2007) Styleshaker.com makes it to the small screen ... "call Austinite Beth Lambert a trend spotter. As the founder of styleshaker.com, she's made it her goal to shine the spotlight on Austin's trend makers. .." read more >

° AOL contracts styleshaker.com read more >

° Glam.com extends a warm welcome to styleshaker.com. read more>

° Styleshaker.com earns online affiliations with over 25 of your top etailers.

If you are interested by what you see or what you have heard please contact media@styleshaker.com .

Press
posted - beth / 11:02 PM / 08.20.07