Shop Austin - Therapy Clothing

The storeowner for Therapy, Jyl Kutsche, has mixed the best of both worlds - shopping and chocolate. An after ten strong years this SOCO shop, has launched a new campaign Eco with an Edge.

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By Fall 2007, at least 50% of the men's and women's clothes available at Therapy will be made from sustainable and organic fabrics. By Spring 2008, that number will rise to 75%. In addition, all inventory will come from work environments committed to fair labor. Each environmentally friendly item will be outfitted with a special tag highlighting, for example, the benefits of using organic cotton -- if everyone used organic cotton, it would cut down pesticide use by 25%.

"We've always been concerned with the environment and had intelligent, environmentally conscious customers," says Therapy founder, Jyl Kutsche. "Now that there are more designers sharing those concerns, we can make a difference." Therapy's clothing won't look any different in terms of style and quality, but it will help change the way people think about shopping.

Therpay Clothing, 1113 S. Congress Ave. Austin, TX 78704, 512-326-2331 view the map >

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posted - beth / 3:12 PM / 09.26.07